5 Psychology Tactics for Winning Meta Ads in 2025
On Thursday, May 15, at 12 PM ET, I’m hosting a LIVE webinar with Sarah Levinger. Real Creative Breakdowns: We'll dissect real Meta ads to unpack why top ads win (and where others fall short), highlighting:
The 2-question emotional framework only 1% of top marketers use—unlock messaging that truly connects.
Sarah’s go-to research tools for real customer insights.
Static ad psychology: Stop the scroll, grab attention, and ditch your brand colors.
Stick around after the webinar for a LIVE Q&A, details on the 2nd cohort of Building Ads with Barry, and a special offer from Sarah!
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Remember when Facebook ads were only in the right column? That's when I started running ads. Since then, I've managed over $600 million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world like: True Classic, AG1, Lumin Skin, Harry’s Razors, The Perfect Jean, Tushy and more!
I’m the founder of Tether, and I’m obsessed with figuring out what actually makes people click, buy, and come back for more. I’ve spent years helping brands move beyond the guesswork, using psychology-backed strategies to make their messaging more effective (and honestly, way more fun). Whether it’s pricing, discounts, or content that feels like it was made just for your audience, I love breaking it all down in a way that’s clear, actionable, and—most importantly—gets results.