5 Dead Simple SOPs That Convert Like Crazy on Meta Ads
On Tuesday, May 13, at 12 PM ET, I'm hosting a LIVE webinar with Dara Denney to reveal:
How to get winning creative in your first 2 weeks with a new brand.
Million-Dollar Iteration Playbook: Identify algorithm winners, test “low-hanging fruit” and scale what works.
Skeptic-to-Superfan SOP: Turn real objections and comments into high-converting, authentic ads.
Creative Diversity Tactics: Inject visual variety Meta’s Andromeda algorithm rewards—UGC hacks, new settings, demographic switches, and more.
Stick around after the webinar for a LIVE Q&A, plus details about the 2nd cohort of Building Ads with Barry, where Dara is a special guest teacher.
Bonus: Dara will share a special offer you won’t want to miss!
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Remember when Facebook ads were only in the right column? That's when I started running ads. Since then, I've managed over $600 million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world like: True Classic, AG1, Lumin Skin, Harry’s Razors, The Perfect Jean, Tushy and more!
I'm a humanitarian-turned-educator-turned-advertiser who now serves as a Performance Creative Consultant and Chief Evangelist at Motion. I work with direct-to-consumer eCommerce brands on their paid social advertising, having spent 10,000 hours and $100 million in paid social ads in the last eight years.