Stop with the fake BS personas and over-targeted scripts
AI can help you break out of your own bias.In this lesson snippet from Building Ads with Barry, I show how to use AI for scriptwriting—starting with real consumer empathy (not “Philip, 37, loves bowling…”).
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Here’s what we dive into:
Forget the “perfect” customer avatar. Know who your customer really is—and isn’t.
Teach the AI (and let it teach you) about the actual problem your product solves.
Pull inspiration from reviews, testimonials, and even unexpected sources.
Structure your script so it grabs attention right away.
